#BoycottNike : Ek Influencer Collab Ne Kyon Bharkayi Deshbhakti Ki Aag?

#BoycottNike

Nike ke ek Bangladeshi influencer ke saath collab ke baad social media par #BoycottNike trend kar raha hai. Jaane is controversy ka pura sach, public reaction aur Nike ka stance.

Social media par #BoycottNike trend kar raha hai, aur iska reason hai ek controversial influencer collaboration, jise log anti-India sentiment se jod rahe hain.

Nike, ek global sportswear brand jo duniya bhar ke youth ke liye fashion ka symbol ban chuka hai, ab India mein ek massive backlash ka shikar ho gaya hai

Controversy Ki Shuruaat

Sab kuch tab shuru hua jab Nike ne apne naye digital campaign ke liye ek Bangladeshi influencer ke saath collab kiya. Yeh influencer pehle bhi kai baar anti-India statements aur pro-Pakistan views ke liye news mein aa chuka hai. Jaise hi is collaboration ki details saamne aayi, Indian users ne social media par apna gussa utarna shuru kar diya.

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Twitter, Instagram aur Facebook par #BoycottNike trend karne laga, jahan log brand par nationalism ko ignore karne ka aarop laga rahe hain. Kuch logon ne to apne Nike shoes aur clothes jala kar videos bhi post kiye — aur woh bhi background mein deshbhakti geet bajate hue.

#BoycottNike

Youth Aur Public Reaction

Jis tarah se Indian youth aaj kal digital-savvy aur politically aware ho chuki hai, unhone is issue ko chhota nahi samjha. Thousands of tweets aur reels ke through, logon ne apna reaction diya:

  • “How can a global brand like Nike support someone who insults India?”
  • “Nike, you lost a huge market today. #BoycottNike forever.”
  • “Ab se sirf Indian brands – #BoycottNike.”

Kuch netizens ne purani controversies bhi yaad दिलाई, jahan Nike par allegations lage the ki unke supply chains mein unethical practices use ki ja rahi thi. Is naye issue ne un purani baaton ko bhi phir se zinda kar diya hai.

Kya Yeh Nike Ke Liye Nuksan Laa Sakta Hai?

India ek booming market hai Nike ke liye, especially Gen-Z aur urban millennials ke beech. Agar #BoycottNike jaisa trend long-term ban gaya, to brand ko financial as well as emotional level par bada loss ho sakta hai. Already kuch retail stores mein logon ne Nike products wapas karne ki demand ki hai.

Market experts ka maanna hai ki agar Nike ne timely aur sensible response nahi diya, to situation aur bhi bigad sakti hai. India mein public emotions se khelna kisi bhi global brand ke liye khatarnaak ho sakta hai.

Nike Ka Official Response

Controversy ke badhne ke baad log Nike se official statement ki demand kar rahe hain. Ab tak Nike India ne is par koi direct clarification nahi diya hai. Lekin international PR team ne itna zaroor kaha hai ki:

“Nike collaborates with creators globally, respecting diverse voices and views. We do not support hate or any form of discrimination.”

Yeh statement logo ke liye kafi nahi tha. India ke netizens ne demand ki hai ki Nike specifically bataye ki kya unka stand is influencer ke anti-India views ke saath aligned hai ya nahi.

Swadeshi Brands Ki Udaan

Is trend ke baad kai log Indian sportswear brands jaise HRX, Campus, RedTape, aur Khadi India ke taraf mud rahe hain. Deshbhakti aur local economy ka support karne ka message sab jagah viral ho raha hai. Yehi reason hai ki #VocalForLocal aur #SupportIndianBrands jese hashtags bhi ab trend kar rahe hain.

Kya #BoycottNike Long-Term Impact Dalega?

Yeh kehna mushkil hai ki yeh trend kitni der tak chalega. Lekin ek baat to tay hai — public sentiment ko lightly lena kisi brand ke liye risky ho sakta hai. Nike jaisi global companies ko local cultures aur sentiments ka respect karna padta hai, especially jab wo billion-dollar Indian market mein compete kar rahi ho.

Agar Nike timely action nahi leti — jaise collab ko cancel karna ya detailed apology dena — to unka image India mein severely damage ho sakta hai.

Conclusion

#BoycottNike sirf ek hashtag nahi, balki ek public awakening ka symbol ban gaya hai. Jab ek desh ke citizens apne national identity aur self-respect ke liye stand lete hain, to duniya ke bade se bade brand ko bhi sochna padta hai.

Yeh controversy ek reminder hai ki marketing mein sirf glamour nahi, sensitivity aur samvedansheelata bhi zaruri hai. Youth sirf products nahi, values bhi kharidta hai — aur agar un values ko hurt kiya gaya, to backlash tay hai.

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